But the move carries considerable risks as well, including bigger programming costs and a dilution of the brand's off-the-wall reputation.
Asked to explain the move to earlier in the night, Lazzo deadpanned: "The company seems to really like money." More seriously, he added: "The No. That's where the largest audience is, and the largest financial opportunity."PHOTOS: Stories that leapt from big to small screen (and vice versa)The push into prime time is already yielding big dividends.
“There’s quite a number of communications — emails, letters and all that.”Russo, who also teaches comedy and Adam Sandler courses, has scored a number of big names to interact with his classes, including a pre-recorded message from actor Will Ferrell for students in 2014.
Computer issues marred the beginning of the session, requiring Russo to switch from Skype to Google Hangouts and testing functionality on his personal computer before settling for the front-facing camera on the classroom Mac to conduct the teleconference.“We’re on, like, back-up plan three here,” Russo said.
From the humblest of beginnings 13 years ago — one early offering was made with microphones purchased at Radio Shack — Adult Swim, Cartoon Network's nighttime block, has a powerful hold on one of the most highly sought-after populations around: young men.
Adult Swim's mostly animated shows — among them hits such as "Robot Chicken," "Aqua Teen Hunger Force" spinoffs and the new "Rick and Morty" — rely on absurdist, often surreal humor, and they're making it harder than ever for the growing crowd of chat shows featuring celebrities hawking their latest movie.
He has appeared in more than 150 film and TV projects, ranging from "Buffy the Vampire Slayer" to "Can't Buy Me Love."Ronald Russo, a part-time faculty member of Journalism and Mass Communication, teaches the three-credit hour course.
“He seemed really upbeat, friendly and super happy to be doing what he’s doing.” Green produces, stars and writes on the Adult Swim television series “Robot Chicken,” making his work much of the focus for the class."It's a really fascinating time to be in this business.Kent State students in Professor Ron Russo’s Adult Swim class listen to Seth Green in a live Google Hangout chat in Franklin Hall on Tuesday, March 21, 2017.Even more attractive to advertisers is Adult Swim's skew toward youth.The median viewer age is about 23 — an eye-popping figure, given that the median age of "Late Show" is 58."They built a brand where advertisers know they can reach young males," said Chet Fenster, managing partner at ad firm MEC North America.
So far, the expansion has worked, with "Rick and Morty" finding a large audience at p.m.