The floodgates have opened, but can the business of dating apps manage to generate a profit?
Although a lot of girls share profiles of men with friends and keep them informed about who they are dating and where. Single and new to a city, she has taken to dating apps to perk up her social life. Hanging out is just on the basis of physical attraction, either as Friends With Benefits or for casual sex. "In the West, dating means a romantic plan with another person or maybe courtship."Most of them were single and actively searching for a committed relationship." The transactional approach of matrimonial sites, of judging future life partners by filters like weight or complexion, left them cold."We immediately realised that we could build something for people like them." Internal brainstorming and extensive research brought to light the need for a safe platform for urban singles who share similar interests, career aspirations and passions. They talk about 'judging' people on apps: "There's a lot of 'judgement' around dating apps," says a girl, who learnt about them on her brother's mobile phone. And they think I am some kind of a cheap woman, easy with my favours."The Delhi students echo the same sentiment.
A SEISMIC EXPLOSIONThe business of love is exploding.