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Matchmakers were viewed as hook-nosed crones from Fiddler on the Roof or pushy Mrs Bennet at the Pemberley ball.

From Romeo and Juliet, to dashing Mr Rochester choosing plain Jane Eyre, we celebrated stories of Cupid’s dart striking randomly.

Academics, meanwhile, are fascinated by the data being gathered — and largely kept secret — by the dating industry.

“We’d love to get hold of more of it, but they’re not keen to share though we’re in discussion with a few of them,” says Robin Dunbar, professor of evolutionary psychology at Oxford University and author of The Science of Love and Betrayal.

“They have a huge database and they also can follow couples’ stories through, which hasn’t been possible so far.” For most of history, using a third party to help you find love was the norm.

But in the 20th century this all changed, with young people deciding they wanted to be in charge of their own domestic destinies.

At Lavalife.com, we believe that dating should be fun. Kick the common dating myths to the curb and start meeting great new people today. Follow us on social media by clicking the buttons below.As for the current online dating options—they strike me as a good first crack at this by humanity, but the kind of thing we’ll significantly improve on to the point where the way it was done in 2014 will seem highly outdated in not too many years.Now that the stigma has diminished, you know this industry is going to race ahead because there’s so much money to be made by whoever can be innovative.Most everyone in America has heard of Tinder, even if they haven’t used it.Many more swipe-friendly dating apps have followed in its popular wake, but still, singles are finding the dating app scene to be a little daunting, more than a little tiring, and would just like to meet someone more organically.

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from Brooklyn, NY for suggesting this week’s topic: Online dating, once a fringe and stigmatized activity, is now over a $2 billion industry.

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