What it is: Michael Kors is known for its trendy hand bags and watches, which young women love. However, its tremendous popularity may be damaging the brand's level of exclusivity.
What it is: Vans isn't just a shoe brand — it's a lifestyle brand. Why it's hot: Vans has a very loyal following, in part because of how it's cultivated an entire lifestyle surrounding its business, be it opening What it is: Hermes is a premiere luxury brand, known for its notorious — and wildly expensive — Birkin bag.
Why it's hot: The Birkin bag is a status symbol, and was canonized in the Upper East Side mom tell-all "Primates of Park Avenue." What it is: OPI is one of the most popular nail polish manufacturers.
Why it's hot: The company's recent campaign with supermodels Jourdan Dunn and Naomi Campbell is flashy and colorful — a far cry from Burberry's practical image.Why it's hot: Kim Kardashian did a series of racy ads for the luxury brand.She's also frequently spotted wearing the label's clothes.Goldman Sachs and Teen Vogue picked out young women ages 13-29 that they defined as fashion forward, and polled these select girls to find out which brands they love the most.These "It Girls," according to the study, obviously have discerning taste in brands.
What it is: Neutrogena is a skincare, haircare, and cosmetics brand that is sold at most drug stores, like CVS and Walgreens.