“Online dating is still something of a taboo in Italy,” he admits.“It’s stigmatized as being something for people who don’t manage to meet people face to face. “I soon realized how irritating they can be for a woman using these kind of services,” Vavassori tells The Local.“After publishing their profile, women are literally inundated with dozens of messages from male users, half of which are of a sexual nature.” It was with this in mind that Milan-born Vavassori started Girl Shop, a free dating website that’s been active since February and encourages women to combine their love of shopping with dating.Stop looking for love at the bottom of a beer bottle, on an overcrowded dance floor, or at the behest of an overzealous aunt who wants to set you up with the neighbor.Take control of your love life by joining the rest of the people who are unsatisfied with the Italian dating scene.
Not so - the difference is that the site is ironic, he says.
“As soon as you enter Girl Shop, you can see that the site is very young and frivolous and that the concept of men as objects is treated in a light-hearted and humorous way.
The so-called ‘buying’ of men is only symbolic.” ' Online dating is still something of a taboo in Italy' Is he confident that internet dating - whether ironic or not - will one day take off in Italy?
The process of becoming a member of an online dating site, or any dating site for that matter, is incredibly simple.
Within a few short minutes, you could be on your way to starting your journey of finding the love that you really crave.
The Local speaks to the founder to find out how it all works.