In 1970, Philadelphia-based disc jockey Bob Whitney created The Now Explosion, a television series filmed in Atlanta and broadcast in syndication to other local television stations throughout the United States.
The series featured promotional clips from various popular artists, but was canceled by its distributor in 1971.
The original slogans of the channel were "You'll never look at music the same way again", and "On cable.
In stereo." MTV's earliest format was modeled after AOR (album-oriented rock) radio; MTV would transition to mimic a full Top 40 station in 1984.
am Eastern Time, MTV launched with the words "Ladies and gentlemen, rock and roll," spoken by John Lack and played over footage of the first Space Shuttle launch countdown of Columbia (which took place earlier that year) and of the launch of Apollo 11.
In his book The Mason Williams FCC Rapport, author Mason Williams states that he pitched an idea to CBS for a television program that featured "video-radio", where disc jockeys would play avant-garde art pieces set to music.
CBS rejected the idea, but Williams premiered his own musical composition "Classical Gas" on the Smothers Brothers Comedy Hour, where he was head writer.
MTV (originally an initialism of Music Television) is an American cable and satellite television channel owned by Viacom Media Networks (a division of Viacom) and headquartered in New York City.
Launched on August 1, 1981, In its early years, MTV's main target demographic was young adults, but today it is primarily towards teenagers, particularly high school and college students.
The network received criticism towards this change of focus, both by certain segments of its audience and musicians.