The latest version contained many of the classic elements from "theme days" to updated mouseketeer jackets, but the scripted and musical segments were more contemporary.
MMC had a stellar young cast, launching the careers of future stars Christina Aguilera, JC Chasez, Ryan Gosling, Britney Spears, Justin Timberlake, Keri Russell and others.
Though Disney Channel was no longer considered a premium channel, the National Cable & Telecommunications Association had long continued to rank the channel's subscriber base among all U. premium channels in its cable subscription total rankings rather than among basic cable networks (this total is now ranked in the NCTA's basic cable subscriber rankings).
On September 1, 1997, Disney Channel took on a revamped look and dropped the word "The" in the network's name (however, promos often referred to the channel as simply "Disney" and the logo often omitted the "Channel" in the network's name), and split the network into three programming blocks: Playhouse Disney, comprising shows aimed at preschoolers; Vault Disney, featuring classic Disney material such as Zorro, The Mickey Mouse Club, the Walt Disney anthology television series, older television specials and features such as The Love Bug; and the most distinct one, running from afternoon to late evening for teenagers, called Zoog Disney, which used anthropomorphic characters called "Zoogs", who resembled robots (but the Zoog characters were given human voices) as its hosts.
It was at this time that the channel started to increase its viewership.
Around this time, the channel began to shift its target audience more toward kids, but continued to cater to families at night.
In early 1989, the channel revived one of the company's early TV staples with The All-New Mickey Mouse Club, which was an immediate hit that proved Disney's basic variety show formula could still work, unlike in the short-lived 1970s revival.The channel's headquarters is located on West Alameda Ave. Disney Channel International Networks, currently run by President Carolina Lightcap, is a global portfolio of more than 90 kid-driven, family inclusive entertainment channels and/or channel feeds available in over 160 countries and 30 languages.The platform brands are Disney Channel, Disney XD, Disney Junior, Disney Cinemagic, Hungama TV and Radio Disney.The Disney Channel launched nationally on April 18, 1983 at 7am ET with the Disney Channel-produced series Good Morning, Mickey! Welcome to Pooh Corner and You and Me Kid along with several foreign animated series and movies including Asterix, The Raccoons, Paddington Bear, and the Australian western Five Mile Creek; the original late night schedule featured reruns of The Adventures of Ozzie and Harriet.The channel's programming during its run as a premium channel, carrying through to its transition to a basic cable channel, targeted children and teenagers during the daytime, families during primetime and adults at night. During its first full year, the channel was available to more than 532,000 subscribers in the U. In April 1984, the channel extended its programming day to 18 hours a day by adding two hours to its late night schedule (7 a.m.-1 a.m. As filler material, the channel also featured D-TV, a series of MTV-style music videos which showed popular music interwoven with classic Disney animation.