But too many filters and rigid check-boxes can have you dismiss huge numbers of people at once – something that apps like Bumble, Happn and Tinder tried to do away with (though that brings its own set of issues).
It’s a softly, softly approach – excellent for those new to internet dating or nervous about entering the melee, or using a fast-food dating app like Tinder.
A one step Facebook log-in process leads on to a few simple questions (the most obvious – height, kids, whether you drink or smoke), a description and a photo – then you are in. To use the site fully – sending unlimited messages to other members – payment is required.
You can browse a selection of pictures and ages before logging in, anything more specific requires you to become a member. As with many free or low-cost sites, ads can be frequent and feel spammy.
Some find this a barrier to join, fans say it weeds out the casual chancer from those truly looking for love – and means you don’t have to wait to broach tricky topics.
Pricier – it’s £44.95 for a month, but that drops to £12.95 per month if you sign up for a year.
Too many members with no filter can result in either hours of swiping to find someone you fancy, or hundreds of messages in your inbox that you’ll never have time to read.