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Males accounted for 62 percent of the messages and initiated 86 percent of the communication.
Romero will present the paper at the International Conference on Web and Social Media this week in Montréal.
Other authors include U-M alumnus Arun Varghese and Toby Stuart of the University of California, Berkeley.
"Depending on the particular pair of users, these two factors may be at odds." The researchers analyzed three months worth of anonymous data from a popular dating site from September to November 2013.
This included the profiles and clickstreams of 410,000 active users in 10 metropolitan areas.
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