In a 2012 study, researchers found that activation of specific brain regions while viewing images of opposite-sex speed dating participants was predictive of whether or not a participant would later pursue or reject the viewed participants at an actual speed dating event.Men and women made decisions in a similar manner which incorporated the physical attractiveness and likability of the viewed participants in their evaluation.The first speed-dating event took place at Peet’s Café in Beverly Hills in late 1998.Usually advance registration is required for speed dating events.
Because the matching itself happens after the event, people do not feel pressured to select or reject each other in person.
Speed Dating, as a single word, is a registered trademark of Aish Ha Torah.
Speed dating, as two separate words, is often used as a generic term for similar events.
Contact information cannot be traded during the initial meeting, in order to reduce pressure to accept or reject a suitor to his or her face.
There are many speed dating events now in the United Kingdom, Canada, and the United States.
While over 100 companies in the US offered speed dating through online registration during the growing of the Internet, between 20 three large speed dating companies emerged with a national footprint in the US, with events in over 50 US cities: Hurrydate, 8Minute Dating and Pre-Dating.