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Also in June 2013, Snapchat introduced Snapkidz for users under 13 years of age.
As of May 2017 According to documents and deposition statements, Reggie Brown brought the idea for a disappearing pictures application to Evan Spiegel because Spiegel had prior business experience.
Brown and Spiegel then pulled in Bobby Murphy, who had experience coding.
When, in April 2011, Spiegel floated the product idea in front of his class as a final project, the classmates focused on the impermanent aspect of the potential product, and balked at the thought of temporary photos.
Murphy was eventually brought into the project to write the source code for the application, and Picaboo first launched as an i OS-only app in July 2011.